Lamborghini bets big on India |
Italian luxury sports carmaker Lamborghini is betting big on the Indian market, expecting sales to grow in double digits with the emergence of new set of customers such as first generation entrepreneurs and demand coming from smaller cities.The company, which commands around 40 per cent of the niche segment in India, sold 55 cars last year and expects the market to substantially expand in the coming years. The super sports luxury car segment in India has been seeing a change in terms of customers. Earlier it used to be second or third generation entrepreneurs but today we see young first generation entrepreneurs also buying these cars, according to Lamborghini India head Sharad Agarwal. He further said they also see demand coming not only from metros but from smaller cities like Agra, Bhubaneswar and Kochi. That shows the potential that Indian market has.Lamborghini competes with the likes of Ferrari in the segment with cars priced at Rs 2 crore and above with horse power 400 HP onwards.
|
|
|
|