Flipkart quits Airtel Zero |
Flipkart, India`s biggest online retailer, succumbed to public pressure and agreed to protect net neutrality in India. The Indian government has come out in favor of guaranteeing fair playing ground for internet users. Flipkart had joined Airtel Zero but decided to walk away from the controversial platform of India`s biggest telecom company, Bharti Airtel. The platform promised preferential treatment to websites over the internet, but for a fee. It promised free consumer browsing and special promotional campaigns for companies which subscribed to the plan, a move seen as grossly violating net neutrality, which envisages that all data and websites should be treated and charged equally.
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