BSH plans to invest $100m |
BSH Hausgerate GmbH (BSH), one of the world`s leading home appliances manufacturers, plans to invest $100 million in India over the next three to five years. BSH became a wholly-owned subsidiary of Robert Bosch GmbH after the group acquired Siemens 50% stake in the joint venture recently. Karsten Ottenberg, chairman and CEO of BSH, said though Korean companies have a bigger share of the Indian home appliances market given their first-mover advantage, the investment would help BSH chalk out an aggressive expansion plan to make the company one of the leading players over the next decade. With a portfolio of both Bosch and Siemens brands, BSH plans to double its brand stores to 60 by the end of 2015, and to about 200 brand stores in the next five years.
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